Website profile

Forbes

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

  • 2,208articles · 30d
  • 2+ day agolatest article
  • Aug 15, 2026earliest in window
  • 97%with images
  • 344avg words
articles per day
Categories
  • Finance & Business 607
  • Economy, Business & Finance 570
  • Science & Technology 479
  • Business & Industrial 466
  • Arts, Culture, Entertainment & Media 405
  • Sports 271
  • News 268
  • Sports & Fitness 260

Please confirm you are human

This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.

A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.

Hold with a pointer, or hold Space or Enter.

News

Forbes
forbes.com > councils > forbestechcouncil > 09/10/2026 > why-familiarity-matters-more-than-good-design

Why Familiarity Matters More Than Good Design

4+ day, 36+ min ago   (511+ words) Mark N. Vena, CEO and Principal Analyst, SmartTech Research. That tension shows up across technology. Designers constantly try to make software faster and more efficient, yet users often resist changes that appear better on paper. People do not experience interfaces as…...